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Best Tools For SEO Analysis

In recent years, digital marketing has been getting tougher and tougher, and not without a reason. With a larger number of businesses putting up a fight for a small space on Search Engine Results Page, this was something we, as marketers, had all been expecting. Add to it the ever-changing search algorithms of major search engines like Google and Bing amongst others, and at one point or the other, we all find ourselves in a desperate need for some assistance to analyze if the websites we are working on, are good enough for these search giants.

How do we go about it? Simple, we use one of the many SEO analysis tools out there. However, given the humongous number of tools available, it can be a little daunting to pick the one that can promise a comprehensive analysis. But, don’t worry! We have got you covered. We have consolidated a list of 5 SEO analysis tools which can offer you the much-required insight about your website content optimization, and led you in the right direction! So, let’s get started.

WooRank

Woo Rank is one of the most effective tools which can offer you the much-desired assistance when it comes to identifying the various SEO elements that hold significance, while also optimizing them.

To understand this elaborately designed tool in a nutshell, WooRank essentially ranks your website on a scale of 100. This scoring is based on as many as 70 distinct criteria. While the free version helps you measure and optimize the site’s performance, the advanced version will offer you with an in-depth analysis of each page, while highlighting the pain points, so that you can address them on your accord.

It offers an insight regarding the compatibility of the website on mobile phones and hand-held devices.

It offers detailed analysis pertaining to various on-page SEO aspects such as keyword consistency, backlinks, broken links, meta tags and meta description amongst others!

It offers a distinct usability report with comprehensive information about website load time, page sizes and structured data markup, which can help you spot the areas that need your attention.

It provides traffic estimates in comparison to the competitors, to give you a fair idea of the visibility and performance of your website.

It enables you to download and publish reports, for future reference.

SEO Analyzer

When it comes to the ease of use, SEO Analyser is one tool that will win your heart over. This tool works incredibly well, in the respect that the website analysis conducted by it, underlines aspects which may prove detrimental to your ranking, like inbound links, duplicate content, duplicate URLs etc. the tool is designed to help you improve the SERP rankings.

It analyses a wide range of aspects, including but not limited to – website speed, the total number of backlinks, dynamic URLs, keyword placement and consistency, social media shares and their impact and the number of indexed pages.

The tool offers Page level SEO recommendations.

SEO analyzer is one of the fastest analysis tools, you can get your hands on.

It generates a comprehensive report, which can be downloaded and published for later use.

It points out to the problem areas in the strategy for your website, thereby helping you improve its SEO.

It provides assistance in increasing website traffic, thereby helping you climb the rankings.

SEMrush

If you have been around the world of digital marketing, even for a little while, chances are you already know this tool. And its popularity doesn’t come unwarranted. You can almost always rely on SEMrush to provide you with a detailed analysis of your domain, as well as its individual pages.

It helps you analyze any page that you would like, through a simple plugin

It offers a quick synopsis for each keyword, complete with the page’s rank for the specific keyword and its search volume so that you can understand its relevance, and choose to boost its use or dismiss it, accordingly.

It offers an extensive comparison of one or more of your web pages, with that of the competitors, thereby letting you understand the strengths and weaknesses of your pages.

It also provides an insight pertaining to various on-page SEO techniques, that you may want to incorporate for your website.

Link Research Tools

As the name suggests, LRT is essentially designed to help offer you with an extensive backlink report. If you are wondering about the relationship between SEO and backlinking, let us tell you, in a large number of cases, backlinks bring in as much traffic as SEO, with the comparatively lower competition. The fact that corporate giants such as eBay and Linkedin depend on LRT for its extensive analysis of the backlink profiles stands as a testimony to the significance of this aspect. As a matter of fact, links have become a more substantial

It is designed to scan the internet for new links and offers Link Alerts when it spots a new link for your chosen website or web pages.

It helps deal with the Google penalty in an efficient manner by ensuring that Google gets to your disavow file at an unprecedented speed, thus ensuring a swift recovery period.

It offers elaborate competitor analysis, thanks to the dedicated Competitive Link Velocity Tool (CLV). This helps you gain a better understanding of Google’s purview of your website, and your business thus helping you work towards better rankings!

Found

Coming to our last tool on this list Found, which gets is excited not just because it’s comparatively new in the market, but also because it is meticulously designed to take a keen look at some of the most impactful SEO aspects pertaining to organic search results. This, along with the fact that it is available as an app, is essentially what sets Found apart from the others on this list.

It helps spot SEO blunders like slow load times, erratic sitemaps and canonicalization amongst others.

It provides a comprehensive report on the most robust inbound links

It enables you to view full link metrics

It offers an exhaustive report of aspects pertaining to link analysis including image links, missing content or attribute, nofollow links etc.

It offers downloadable PDF reports.

As you may already know, website analysis is an indispensable part of a competent SEO strategy, which is why it makes complete sense for us, as digital marketers, to take some time out to use and understand these tools. Once we know what works for us, and what doesn’t we can simply go ahead with one or more of them and work our way towards the highest rankings on SERPs. Now isn’t that what we all want, and sometimes even secretly pray for!

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Blogging Is Best Way For SEO

You would think a blog isn’t important for all businesses, like a plumber or a title agency. Who wants to read about the day to day menial tasks of these industries? Well, there’s probably someone out there who does. You can also play off current events or the time of the year and tie it back to your business. Like our blog post from last Fall “Halloween Costumes Related To Online Marketing“. Even if you’re having a hard time brainstorming blog topic for a business, it’s important to push out quality content. Here are five reasons why a blog is important for SEO.

It offers a steady stream of fresh content

Whether you update your blog every week or every day, you’re contributing fresh content that Google likes. Your service and about pages on your website may not change much, if at all. A blog will help your website stay relevant and rank higher. Search engines like to show the newest and most relevant content. Those keyword rich blog posts will show up and, in turn, will drive traffic to your website.

It’s a good way to implement long-tail keywords

Your blog likely won’t receive much traffic for those competitive keywords you’re trying to rank out for. Blog posts on your website are a great way to use long-tail keywords that maybe your competitors haven’t even thought of. For example, a local hotel in Chicago might be trying to rank for the keyword “Chicago hotels” but is also targeting the long-tail keyword “Chicago hotels near Navy Pier.” They could write up a blog post titled “How To Spend Date Night At Navy Pier” and tie it back to their hotel using their chosen long-tail keyword.

More blogs, more pages

The more pages you have on your website that are relevant to your business, the more likely you’ll rank for search terms related to your business. This is why it’s important to implement keywords into your blog posts that you’re targeting. Each blog page is one more opportunity to rank higher on search.

Backlinking

A link for a link. Seek out relevant and quality companies to link to in your blog posts and they may provide a link to your website on theirs. This could help generate more traffic to your website, and you’re helping someone else out too. Building these relationships with relevant companies are key, and relevance is important. Websites that link to your site that have nothing to do with your industry will look fishy to Google and hurt your rankings.

Blog Posts Are Sharable

People love to share blog posts on their social media pages. More people are going to share a relevant blog post over a company’s service page. Think about your target audience and write about things they care about in a way that makes sense to them. The more social media shares a blog post gets, the more people will click, re-share, and explore other pages on your website. Blog posts are great content for sharing on your company’s social media pages too. While Google likes to show the most relevant content first, they also like to show popular and frequently shared content too.

If you don’t have a blog on your website yet, what are you waiting for? Your customers will love hearing what you have to say and Google will love that your website is updated and relevant.

 
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SEO VS. PPC Which Is Best

Digital marketing company provides the services of SEO and PPC. Before you decide to invest, first you need to know the real impact of SEO which means Search Engine Optimization and PPC which means Pay Per Click. SEO is the organic way to bring your website on the top of the search result. PPC is a way to buy a link, a marketing technique to invest in the website which will make the advertisement appear on the top of the search result, meant to attract more clicks. Clients fail to decide where to make their investment which will meet their purpose with greater returns.

If you are searching for a digital marketing company to enhance your brand, first you look whether the services provided by them include SEO and PPC. Then the challenge is to decide the better option that will meet your purpose. Both have its own merits and limitations. You have to judge how to maintain a balance between these two marketing strategies to gain maximum returns.  

Time needed for better results:

Sole aim of digital marketing is to take the website on top of the search results. If you invest in SEO you have to also invest time to pull your website on top of the SERP (Search Engine Result Pages) using required keywords and attract traffic. Every moment innumerable websites are adding to the list. Therefore, to pull your website in top of the result pages following SEO strategy is much time consuming in comparison to results gained from PPC. In case of PPC, you need to run advertisements based on the keywords that will make it appear at the top of the SERP still you continue to invest for the same. This will result to more clicks but only as long as the advertisement is made available by you.   

Effective results:

Applying proper SEO techniques, the keywords used to attract traffic decrease the chances of bounce rate.  Here only relevant clients will visit your site so much are the possibilities to turn prospects to customers. But investing in PPC can result to attract random user meeting lesser relevance for your business. Even after a click on the link the chances of leaving the site remains high contributing to higher bounce rate with low returns.

Cost Effective:

SEO is much more cost effective in comparison to PPC. Usage of keywords and relevant links attracts more traffic that is likely to increase with time at minimum cost. In case of PPC you have to continue to invest still you want to run your advertisement. Whenever a click in made on the link, money will be deducted from the linked account. Irrelevant clicks increase cost as well as make it difficult to meet the purpose.

Evaluate and Apply:

One cannot achieve while applying single marketing technique. Evaluate both the strategies and apply accordingly to endorse your brand for better returns. Investing time over SEO to pull your site in top results of SERP as well as investing money over PPC will give desired returns to your investments. Investing in PPC can generate sale on the other hand keep your users interested with your brand with SEO techniques. 

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Importance of Canonical Tags In SEO

In today’s world, duplicate content can lead to search engines becoming confused about the correct page to return to a user. We want to make the job of a search engine easier by clearly focusing them on the right pages to return to users through proper canonicalization. By properly employing canonical tags to your webpages, you can take advantage of having a robust site while following a Best Practices approach to Search Engine Optimization.

What does a canonical tag do?

A canonical tag specifies the source URL (or original content page) of a given webpage to a search engine. Canonical tags are used to declare a single page as its own source, or for duplicate pages, to reference their source / originating page. Search engines use these tags when assigning ranking value for that content and to identify the correct page to return to a user within search results. For instance, let’s say you have a product that lives at:

http://www.example.com/

but the same product can also be accessed at:

http://example.com/

Search engines, such as Google, see these as 2 different pages. This can be problematic as the search engines may not know which page is the most valuable to return to the user.

Where should I put the canonical tag?

Generally, you should put the tag on as many pages as possible since there may be instances of having the same, or similar, content which you may not be aware of. All of the paths that can be crawled and contain duplicate content, could potentially lead to issues.

In the end, implementing canonical tags to help eliminate duplicate content issues is generally simple and can have a broad impact on your SEO efforts. When properly implemented, you can help cut down on duplicate content issues, pass link authority between your pages more effectively, and help search engines crawl your site more effectively, ultimately leading to improved rankings.

It’s important to note that incorrect implementation can lead to big issues. If you’re going to implement a canonical tag on your website, you must ensure it’s correct before deploying it. If you’re unsure whether your site has issues with duplicate content or is not following SEO Best Practices, please contact us and we can help.

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Content Writing For SEO

Write for humans and optimize for robots

Nobody wants to read SEO content, not even the search engine! Everything points to the fact that Google prefers natural content to obvious stuff. Moreover, there’s no point in great rankings if your content doesn’t convert. So focus on your flesh and bone target audience – but help the robots find your content.

Forget about keyword density

Keyword density is one of the most tenacious SEO myths out there. But there is nothing to indicate that Google favors a certain density over another. It’s important to use relevant keywords in your copy, but use them naturally. Cramming keywords in where they don’t belong will mostly likely do more harm than good.

Use related keywords, synonym & grammatical variations

Google and other search engines use latent semantic indexing to match search results to the intensions of the person performing the search. Using synonyms, related keywords, and grammatical variations is an easy way to make your content more relevant without stuffing the actual keyword into the copy.

Write long, in-depth, quality content

Evidence points to the facts that in-depth articles get more shares and links than short, superficial ones. Aim for content that delves deep into the subject matter and provides real insight. But don’t write lengthy content just to please search engine – do it because you have knowledge and insight to share with your audience.

Get your content noticed and shared

Sharing gets you links and traffic, and more shares your content gets, the more relevant and popular it will seem to Google. Do your part to get your content out there and shared via relevant forums, blogs, newsletters, and the usual suspects like Facebook, Twitter, LinkedIn, Google+, etc. And don’t underestimate the incredible power of guest blogging.

Use Google tilde to find related keywords

If you add ~ before a keyword and perform a search, Google will show you a number of related keywords at the bottom of the page that Google finds relevant in relation to your query. Use these keywords to increase the relevance of your content.

Take advantage of long tail keywords

Long tail phrases have a smaller search volume; however, the traffic quality will be higher as the visitors are more motivated and likely to convert.