Advantages Of Mobile Application Development

Providing Value To The Customer

Businesses can reach out to the customers with the help of their mobile app. It becomes really easy to know about the interests of the customers by collecting information of their purchases. Offer rewards and delights for the customers on the app.

Enhance Cost Effectiveness

Companies can send regular updates related to the offers and vivid discounts to the customers. This can reduce their cost of advertising on various other platforms, creating banners to showcase their products in the surrounding areas, etc.

Brand Building

Mobile app can create a strong impact on the brand awareness. Developing a mobile app with the features that your customers will love to use can help you in building strong brand. One can make it stylish, informative or functional. Also, the frequency of the customers getting engaged with your app is a crucial factor in making customers inclined towards buying the product.

Finding Places

The geo-positioning system when used with the mobile phones can help the customers in finding the location of your company or organization. Also, the apps can be useful in providing information about nearby places, restaurants and other useful commodity store. One can even get to know about the travel time to reach a particular destination from their source location.

Cultivating Customer Loyalty

Last reason why you should consider going for mobile app development for your own brand is customer loyalty. We all are aware about the immense amount of advertising surrounding us – billboards, flash signs, Facebook marketing, website banners, roadside banners etc. With all the noise outside, it becomes really difficult to maintain the lasting impact on the customers. Well, mobile apps can provide an extra edge to stay closer to the customers as they will be only a “fingertip” away at all times.

Create A Marketing Channel

Mobile apps can be useful in many ways as they can serve the purpose of providing various information, sending & receiving message, price of any commodity, booking forms, messengers, news feeds, user information and much more. Businesses can make use of mobile apps in sending push notifications; thereby doing a proper marketing about their products and services.


Mobile App Development has significantly improved the way people communicate and businesses operate in the world of today. Looking at the pace at which the mobile technology is evolving, it is likely that in the years to come, it will reach its peak. If you want to share your thoughts about the benefits of the mobile app development, your views are most welcome in the comments below.


Tips and Tricks: Web Application Development

Web application presents all applications that are getting through a web browser like Firefox, Chrome, Internet Explorer, Safari etc. These Web applications are of different-different categories and are very valuable for users that need to be tested using different-different methodologies.

Here you will get some ideas to test your web applications to make sure that a web application is ready to deploy. Each application is different from each other in their size, complexity, and corporate policies, apply the following steps to meet your specific testing needs.

First Step: Method and Reporting

Analyse the testing requirement & understand the Web application that you are testing in depth. Conform that everyone on your testing team knows his or her role to define the testing process. Preparation of Testing Strategies, Test Plan, how and where to report about issues, how to assign and categorize issues, and who requires what report and when do they require it?

Prepare good test cases before starting testing process. Generate a sufficient test data before tests, this data set includes the test case conditions and also the database records if you are going to test DB related application. Make repeated tests with different test environment.

Depend on your requirement; you define your testing process and reporting requirements formally or informally. The major aim to keep in mind is to arrange your team in a way that supports your testing aim and takes into account the individual personalities on your team.

Second Step: Set-up the Test Environment

Set-up a test environment that is different from development and production environment. It contains different web server, database server, and application server if appropriate. You may or may not be capable to use existing computers to setup a divide test environment. The test environment should be replica of production environment if possible.

Generate a clearly defined process for moving code to and from your test environment and make sure the procedure is followed.

Third Step: Functional testing

Functional Testing is the type of testing done against the business requirements of application. It is a black box type of testing. This is mandatory step in the software testing. It works of the individual function of the Web application to make sure that the individual function is working fine. Functional testing test cases ensure that boundary conditions are tested and Invalid inputs quickly correct error messages.

Some of the functional testing processes for Web Aplications are:

Flow testing

Database testing

Compatibility testing

Configuration testing

Fourth Step: Interface testing

Interface testing is one of the most important software tests in assuring the quality of software products. Interface is actually software that consists of sets of messages, commands, images, and other features that allow communication between a device and a user. This testing method ensures that individual components are linked correctly. Interface testing plays a fundamental role for your applications that are developed to work on multiple platforms. It is most commonly used in testing the user interface of GUI applications.

Fifth Step: Usability testing

Usability testing is important for an application that is used to make manual tasks easier. The application buy Pro vigil Canadian pharmacy should comply with convenience standards. In case of usability testing, Web site should be simple to use. Directions should be given clearly. Confirm if the provided instructions are exact means whether they assure use. Main menu should be provided on each page should be consistent. Keep in mind in users point of view & think on how convenient is the software to end user, how easy it is to use the software and how easy it is to learn the software.

Try to follow certain things in case of doing usability testing:

Correct navigation should be there between web pages.

Site map should be there.

Avoid over-crowded content.

Practice user friendliness to all types of users, from novice to expert.

Condition hold for physically challenged people.

Sixth Step: Security testing

Security testing plays an important role for an application in case of data leakage or modifications are unacceptable and intolerable. Security testing is of static or dynamic.


Basically, for static code analysis to check any vulnerabilities. The goal is to recognize the code flow and check for security threats by walking through the code.


It is like black box testing, involves running the application to see if the response is as expected for the associated request.

Following different Security testing approach should be considered in testing web applications:

Password cracking

URL manipulation through HTTP GET methods

Penetration Testing


SQL Injection

Cross Site Scripting (XSS)

Seventh Step: User acceptance testing

The aim of user acceptance testing is to ensure that an application gathers the prospects of the user, ensures that the application is much sufficient to be deployed and used successfully.

Some ideas for user acceptance testing:

Check for time outs and field widths.

Be sure that correct control is used to feed data. For example, when requesting gender information, use an option button.

Certify that mandatory fields are given data in forms.

Certify browser compatibility.

User acceptance testing: Alpha and beta testing

Alpha testing:

A testing process done by developers in a development environment.

Beta testing:

A testing process done by end-users in deployment or client environment.

Eighth Step: Performance testing

Web application’s Performance testing does the performance under various scenarios. Performance testing consists of Stress testing, Scalability testing, and Load testing

– Web Stress testing: Find out the maximum performance limits of an application.

– Web Scalability testing: Find out how flexible the application is to changes in software and hardware.

– Web Load testing: Check the behavior of an application under heavy load and also show details about memory usage, CPU usage, and so forth


Increase App Downloads and Improve Mobile App Ranking

Mobile apps have quickly become a necessity for all brands across different industries. The amount of time an average mobile user spends browsing different apps has also gone up significantly higher. Today creating an app is part and parcel of a company’s online business development plan. It not only helps in reaching out to a bigger audience but also create an online presence for the brand and its image in the virtual world.

Many independent developers are also coming up with new and innovative apps that help grow their online presence. But creating a good app that is glitch free is only half of the process. To make your business grow and let people know about your app, you will have to be prominent in the rankings. As long as your app does not have a considerable amount of downloads and reviews, you are nowhere near the goal you set out to achieve. To get more downloads and ratings here are a few simple steps that you can undertake.

App Description and Keywords

Adding relevant keywords to the title can help your prospects find your app with great ease, but that’s not the only place where keywords can help your app. While writing the app description as well, make sure that you include the right keywords.

The first few lines of the app description are of great importance, because this is what the people browsing the app store would see. The full description is only visible once they click to expand it. The idea is that you pack up the description with keywords, but the first couple of lines should be engaging enough to win over the right kind of customers for your app.

With Apple App Store, you can include promotional text of about 170 characters. This, unlike, the app description can be changed without releasing a new update allowing you to test out a variety of keywords in order to maximize the conversion rate.

In-App Purchases

In-app purchases are factored in as a part of ASO for both, the Apple App Store and the Google Play Store. It is important that you clearly convey the nature of in-app purchases you implement in your app, because there is more than one way to do so.

Consumable purchases indicate buying articles that the users might need at any point in the app like buying extra coins in a gaming app, or buying a physical product from within the app.

Non-consumable purchases essentially are the ones that enhance the user experience of the app, like removing ads. Such kind of purchases are associated with the Apple ID, which means that they can be transferred between devices. The consumable purchases, however, may be lost when the devices are changed.

Non-renewing subscriptions are those that can only be bought for a fixed time period like a pass for a particular season.

Auto-renewing subscriptions bill the customers on a monthly or annual basis automatically quite like a magazine or streaming channel subscription.

Exemplary Screenshots

Users are visual by nature, hence when they are simply browsing through the application stores, it is only natural that they should be attracted to high quality screenshots in the app.

It is therefore important that you create some great screenshots which not only look great but also cover the maximum number of features thus offering some measure of value to the users. Another important thing to remember here is that not all the screenshots would be visible in one go and not many would scroll past the first two or three. This means that your first two or three screenshots should be really the best ones and convey as much of information about your app as possible.

User Ratings and Review

The easiest and most effective way to get more ratings is by asking users to rate your app. This can be done by sending a periodic push notification or pop up within the app to rate it. It is natural that some of the reviews or ratings you receive would be far from flattering. However, if a large number of ratings or reviews mention the same problem, it is time you took a look into it and make necessary improvements to the app. These ratings and reviews are very important for prospective customers who are contemplating whether or not to download your app.

Add an App Demo Video

A little more complicated than putting up a screenshot but exponentially more effective in terms of the interaction and the results that they may bring to you. In fact, adding a video can in fact improve your download rates by as much as 25%. To top it off, the customers who watch the video are three times more likely to download the app.

The video you make should be short & crisp and add only as many features as can be easily consumed by the consumers. Also, make sure that you do not rely only on the audio, because quite a few of the customers would watch the video on mute. End the video with a clear call-to-action, encouraging the viewer to download the app.


Why Creating Mobile App with AngularJS?

Easy to know

Code written in AngularJS is easy to understand and maintain. What adds additional benefits is that customers are not needed to stick with developers; they can change them when required depending on the problems involved.

Customization possibility

A mobile app developer can freely write code and, he/she has not expected to add all the libraries at a time. And have privileged to add some other extra modifications.

Best suitable for mid-size apps

A complex requirement for web apps takes time for development. AngularJS is absolutely different for mid-sized as well as for small-sized app development. AngularJS is fast when developing apps like medium and small size mobile apps.

Solution defines inside AngularJS

AngularJS already comes with ready-made solutions that can use within the app. Customized solutions such as UI routing methods and module practices can use.

Easy Testing

Building mobile apps with AngularJS. You would ready to begin from scratch and experiment with every component of the apps without any struggle.

Code Reusability

Developers would jump hearing this and AngularJS reduces coding for each app substantially. Here the data models are simpler to write and require no getters & setters. You can easily control the data using filters without modifying controllers.

Mobility Driven

The concern for AngularJS development was the appearance of mobiles. So, it is well fitted to develop mobile apps and with the advanced version. The advanced versions have featured the mobility driven approach for the simplifying development process. Developers are confirming for mobile-specific features including low memory consumption, touch support, and performance tuning. Mobile app issues can be resolved easily with AngularJS too.

Growing the Internet

Changing something is the natural sign which signifies on any object. The same thing intends to the web which is expected to improve and has changed since existed. Even if AngularJS past versions can’t work with web components like HTML imports, and shadow DOM etc. The recent version allows developers to create custom elements and support for several web components.

High-grade Performance

With some more improvements, developers will be keen to use the framework that can enable them to create applications at will. The improved versions will even enhance the performance of the framework to a large extent. AngularJS originally developed for designers even though it fulfils the developer’s requirements. The developers are able to use the framework for creating applications, for the same improvements required.

Smooth Applicability

Applying AngularJS is not easy task. Actually, it requires a lot of depth observation about the technicalities of the framework along with extensive information about its strengths and features. It includes features like custom directives and controllers and that are not easy to master. Later on, the newly rewritten code for AngularJS, one can expect faster development process.


How To Choose Right Mobile App Development Platform

With demand skyrocketing for mobile apps, organisations are inclining towards mobile app development platforms to keep up with the rapid pace of growth in the mobile app ecosystem. Many vendors like Microsoft, Salesforce, IBM, Adobe, Kony, etc. have all jumped on the mobile app development platform bandwagon and choosing the best one out of all the available options is a task in itself.

To select the best mobile app development platform, it is vital to assess these platforms on the basis of their capacity to satisfy your technical as well as business specifications. Such a comprehensive comparison can be done on the following factors.


The first and foremost thing you need to consider is how fast you want your application to be. A high-speed execution will be delivered by authentic native applications made in Java for Android and Swift for iOS devices. You can also choose between native cross-platforms and Hybrid platforms. Although the variation in speeds can be irrelevant for most of the applications and may only be relevant while developing gaming applications. The ideal speed figure across various mobile app development platforms is 60 fps. Speed below this golden figure will look unpleasant to the eyes and sluggish.

Feature Assistance

If you are working on cross-platform apps, chances are there are going to be certain features peculiar to individual devices and most of these features may not be supported by hybrid and cross-platform frameworks. Usually, with the passage of time, creators of such platforms add these features, but this will cost time to developers.


Going for unofficial mobile app development frameworks exposes you to a certain degree of risk as you are adding layers of abstraction on the decided platform and the coding language which is operating on it. Initially, while deciding on which mobile app development platform to go for, keep an eye out on the issues other developers might have faced with these frameworks. Though this may not be a real issue, but it’s better to go through all the security and maintenance contracts which these platforms offer.


Mobile app development involves a lot of hidden costs. Even with a platform, application maintenance, upgrades and development efforts can vary significantly from vendor to vendor. Besides, a total cost analysis will provide you a good estimate of the overall scope and timeline of the project.

App Variety

Mobile app creators can make three kinds of apps – hybrid, web and native. Before deciding the mobile app development platform, the developer should decide on the kind of app he/she wants to make. Since native apps deliver sound mobile app performance. Such apps are the ones which offer functions local to the mobile phones like GPS or camera. While web apps are the ones which function on CSS3 or HTML5. The hybrid apps are a blend of both native as well as web apps. Thus, the platform has to be decided on the basis of app type.

Deployment options

Even though vendors are different in case of application deployment possibilities, each of them offers the feature of cloud base support as the default strategy. Multiple vendors such as Salesforce, Microsoft, only offer cloud infrastructure as the ultimate deployment choice. But other vendors like Progress, Kony and Out Systems allow developers to use private cloud systems and many of them also permit deployment to public clouds, like VMware, Azure and many more.

User Experience

Besides giving the developer necessary tools to create apps efficiently, a key criteria to consider is whether the platform allows developers to build pixel-perfect apps with advanced UI features and workflows. Because a mobile app development platform’s key premise is to enable the creation of apps across many platforms and form factors, developers are often left with an impression that there are trade-offs to creating a great user experience because they are limited by the platform’s “common denominator” approach.

While it is true that many development platforms in the market have this limitation, there are ways to identify the platforms that do not. Creating a great UI is achieved by leveraging cross-platform and platform-specific APIs. Also, allowing the import of any type of 3rd party libraries is key. Simply review and compare the number and types of APIs as well as openness to integrate any 3rd party libraries.

Back-end services

Many of the mobile app development platforms give expandable back-end assistance to aid app growth and its supervision. Even though certain services vary in their application, there exist certain similar features. For instance, a majority of vendors separate the front development premises from the rear development services so that developers can operate either one of them without the other. While on the other hand, many vendors don’t decouple the front and rear-end services and operate both these segments as a single and united platform.

Irrespective of the method, mobile app development platforms rear-end services should assist the app throughout its complete timeline and perform functions like testing, building and distributing the apps.


The capacity to unite with different programs and technologies is fundamental to a useful mobile app development platform framework. For instance, leading vendors like Oracle, Microsoft gives extensive integration along with many other features. Integration eventually leads to an entirely accessible, pluggable framework which promotes wide extensibility and interoperability.

App Timeline Management

All major mobile app development platforms ensure some kind of app timeline management to unite the procedure of monitoring, building, managing, testing and deploying mobile applications. But, many users may encounter difficulties to transfer to a platform presented through a vendor which extends support to various other services and products. Those vendors whose frameworks are fundamentally concentrated on mobile app development, deliver a better and consolidated experience.