9 Reasons For Using Digital Marketing

Digital Marketing Costs Less

Traditional marketing campaigns, including print and television, are more costly because of pricey resources and the difficulty of tracking ROI. Digital marketing uses targeted research and analytics to quickly determine which approaches are working well and which aren’t worth the cost or resources. So, most digital marketing channels tend to be less costly from the start and prevent overspending on under performing campaigns.

Small Businesses are More Competitive

Digital marketing closes much of the gap between large, medium, and small companies because it avails each level with many of the same resources. While big companies with larger budgets will be able to spend more on paid ads and advanced software, digital marketing gives SMBs more opportunities to compete, improve brand awareness, and build an audience.

ROI Measures Program Results

ROI asks the question, “What kind of results do my programs deliver?” While it’s not the easiest marketing measurement to calculate, the finished product is hugely valuable to measuring success. Single attribution (first touch/last touch) is the method of measurement used by nearly half of marketing teams. This method acknowledges the theory that it takes an average of seven touches to convert a cold lead to a sale, and puts the highest value on the first or last touch. When it comes to traditional marketing, it is much more difficult to measure the ROI of a print ad than it is to measure that of a digital ad, because the audience of a print ad is so much broader. With digital marketing, which can target specific audiences, it is easier to determine which ad led to which sale. Other methods of measuring ROI are attribution across multiple programs and people, test and control groups, and market mix modelling.

A/B Testing Hones Communications

One of digital marketing’s best allowances is the ability for a company to experiment with almost every aspect of a marketing campaign. A/B testing the location of an email sign-up CTA, the color of a promotional banner, a subject line, etc., is much easier—and results are available much faster—on digital channels. With some diligence, simple changes can be tracked and used to target customers more effectively. For example, testing can be used to better engage a target audience, improve CTRs, help drive buyers through their journey and more. The results of A/B testing can be used to improve targeting of print ads as well. For example, if a company is targeting the same audience on Google as it is in a print magazine ad, the same language will be effective for both.

Mobile Marketing Increases Engagement

Did you know many people don’t even own desktop computers anymore? Mobile marketing opens up a whole world of opportunities for increased engagement, from creating a more personalized user experience to reaching new users. According to Global Web Index, more than 80% of internet users own a smartphone, and 90% of the time spent on their smartphone is devoted to apps. Mobile marketing—from email and social ad design to SEO to branded apps—allows you to reach users in their most native environment.

Analytics Improve Business Models

Measuring digital analytics helps companies make informed decisions about where to invest their resources, improving efficiency. Gathering numbers for traditional marketing channels is a manual process, while most digital platforms, including social media and marketing automation, have built-in analytics dashboards with all of the data automatically available. View reports on dashboards for easy visuals, and map the customer journey, measuring performance metrics at each step.

Email Marketing Still Communicates Best

A good digital marketing strategy should cater to the audience’s preferences. Most people, 72%, in fact, prefer to hear from brands via email, making a strong case for an engaging email marketing strategy. Email marketing puts targeted messaging right in front of customers and potential customers. When automated, trigger emails can even be sent automatically based on customer activity, further personalizing interactions.

Social Media Builds Trust

A referral from a friend instantly makes a company seem more trustworthy to potential customers. Digital advertising leverages social media to make “likes” and other online reviews visible to friends of customers. Recommendations make a company stand out from the competition, automatically building trust.

SEO Puts Your Brand Where the Audience Can Find It

Everyone uses Google. In fact, 81% of B2B purchase cycles begin with a web search. That may be why search engine optimization (SEO) has the best ROI of any digital marketing channel. For a company to be seen on Google, it must show up on the search engine’s first page. A solid SEO strategy is used to improve a company’s Google ranking.

How To Choose SEO Company

Clearly Define Your SEO Goals

In order to find the right team for the job, you first need to figure out which areas of your online presence you want to improve. You might need a whole new website or you may just need SEO. If you’re not sure which areas you need to improve, then get a digital marketing analysis done. A good agency will have the data needed to prove which areas are most beneficial to focus on.

Find SEO Company That Track Your Data

To find the best solutions for your unique business, you will want to use an SEO firm that can track and measure all of your company data. This includes phone calls, contact forms, site visits, click through rates, and more. To choose the right business strategies for your company, it’s important to make decisions based off of results and not gut instincts.

Get SEO Company Review and Testimonials

The best way to get unbiased opinions about a company? Reviews! One of the best ways to find a reputable agency is to read through their testimonials and online reviews. You will often find these reviews by exploring the company’s site or searching for them on sites like Google, Yelp, or even Glassdoor (to see what their employees think about working for them).

For more thorough information, request case studies from the agency by calling them up or submitting a form online. This is one great way to see what the agency is capable of. Another great way to get a feel for an agency is by requesting a reference. A reputable agency should be able to put you in touch with a current client so that you can speak with them about their own experience and level of satisfaction.

Schedule a Consultation

Whether you are a block away from the SEO firm or thousands of miles across the country, you can always ask for a consultation. Most likely, the agency will be happy to pull up some research on your industry and walk you through some strategies they have used on past clients. A consultation will help you get a feel for the type of people on their team and their level of passion and creativity.

It’s important to build a trusting relationship with your SEO agency, so use this as an opportunity to see how well you connect. Do you understand everything they are explaining? How is their attitude? Are they overselling it? Do they seem passionate about the work they do? This is your time to ask them specific questions!

Define Your SEO Budget

Before you get invested in a service you can’t afford, don’t forget to plan out your budget ahead of time. It is a good idea to ask about package deals and price ranges early on to see if the service is in your price range. Most SEO companies will have a variety of monthly packages to choose from, which should make your life easier. When it comes time to choosing a package deal, refer back to your original goal to see which package will get you to your goal (Tip 1).


Social Media Advertising Tips

Improve Your Quality Score

A high-quality score is crucial because you’ll get a higher ad impression share for the same budget at a lower cost per engagement. Improve your quality score for twitter and Facebook by increasing your post engagement rates.

Increase Engagement with Audience Targeting

Targeting all of your fans is lazy and you’ll waste a lot of money. Your target audience isn’t a homogenous blob. They all have different incomes, interest, values and, preferences.

Generate free clicks from paid ads

Promoted tweets will also generate organic impressions, retweets, replies, mentions, likes, and visit to your website. All for the low, low cost of $0. For this to actually work, however, you need to promote unicorn content.

Promote Unicorn Video Ads

You can get thousands of video views at a cost of just $0.02 per view. The key is promoting your videos that have gotten the most engagement and targeting the right audience. Make sure your video ad is memorable – and keep it short.

Score Huge Wins With Custom Audiences.

Whether It’s Twitter’s tailored audiences or Face book’s custom audience, identity-based marketing using social media ads opens a ton of new and exciting advertising use cases to gain exposure for you, your brand, or your business.

Promote Your Content on More Social Platforms

Repurposing your content for medium, hacker news, Reddit, Digg, and LinkedIn pulse call send massive amounts of traffic to your website. Always remember to post content that is most appropriate for that audience.

Optimize For Engagement For Insanely Awesome SEO

Optimize for user engagement metrics – organic click-through rate, bounce rate, time on site, and conversion rate. Use social media ads to build brand recognition and double your organic search click-through and conversion rates.

Social Media Remarketing

Use social media remarketing to push your hard offers, such as sign-ups, consultations, and downloads.

Combine Everything With Super Remarketing

Combine remarketing, demographics, behaviors, and high engagement content to target your paid social ads to a narrow audience of people who are interested in your stuff, have recently checked out your stuff, and can afford to buy your stuff.

Combine Paid Search & Social Ads

Social ads are cheap way to get people familiar with your brand before they’re ready to buy. Later, when the need arises, people will either do a branded search for your stuff, or remember your brand and click on your paid search ads.


Benefits of Software Testing

For testing experts, it was difficult to explain that the testing phase of every project is vital. Managers often see this process as a cost, and not a profit source. They want to reduce this cost by reducing the quality of the testing or with not implementing it at all. Because, their goal is to make the most profitable software possible, not so much the best software possible. An often thought is that testing does not contribute to accumulating revenue. but that is wrong. Software testing is a great tool for business optimisation. Benefits of software testing are enormous, and they have a significant role in entire business.


First of all, the quality of your product is high, and that is important for the customer. For quality, customers will surely pay more money. Even more important is that with selling high-quality products, you build a strong reputation and brand image, things that are important in the long-term.

Satisfied Customer

The centre of every business is a happy customer. When selling something, you are aware that everything does not end there. The client can ask for a refund if the product does not suit him. If the product is not reliable, you need to invest more money in fixing or replacing it, and then you realise that it would be best that quality was controlled from the start. The only conclusion is that it pays off to produce a higher quality product from the start. Only when you do the software testing right you can guarantee that your product is valuable and reliable.

Bringing Profit

Speaking of profit, the testing phase is a part of it. A good product needs less promotion because people will recommend it one to another. Word-of-mouth recommendation is the best and most valuable commercial you can get, and it’s the best advertising tool. Offering a rigorously tested and quality checked product means having respect for your clients. That will help in retaining old customers and gaining new ones.

Not only will the testing phase bring profit, but it will cut down existing expenses. In the long run, it will save money because you are selling software that does not need constant fixing. It is often seen that compromising on quality ends up with having to spend more money than planned. Secondly, the benefit of software testing is that it allows removing errors and bugs before the products get shipped to the market. That will prevent unsatisfied clients and unnecessary expenses that bring customer support. Third, the costs of the service can be reduced by using automated software testing solutions.

User Experience

User experience is a significant factor when putting some products on the market. Software needs to be simple, understandable, and easy to use. Only testers can assure that. Their experience will make sure that the software is designed in a way that is logical and intuitive. If you want great user experience, software needs to be free from bugs and errors, which can be a source of dissatisfaction for users. Choosing a good software testing service with a professional team will guarantee the quality of a product and good user experience.

Business Optimization

The biggest benefit is that software testing leads to business optimisation. Business optimisation means more satisfied clients, customer retention, fewer costs of fixing a product, fewer costs of a customer service, better quality, and more reliable products, improved reputation and brand image


Tips To Improve Your Software Testing

Preparing effective software testing environments and tasks requires communication with many people.

If you do not have a method to store this information, then you will miss important details. Details that could end up saving your hours of your time.

People are communicating through multiple mediums. It’s easy for a message to slip through the cracks. You’ve been there. You’re talking with your test lead and they insist that they made a request weeks ago, but you don’t understand what they’re talking about.

When you create an organized structure to store all of your important details, you’re able to gather the relevant details and form your testing strategy for that project.

It’s good practice to keep all of your important communication in one place. You will need to revisit information exchanged between you and members of your team. You will do your future self a favor by making it accessible.

Write detailed bug reports

If you write clean and detailed bug reports then you will do everyone on your team an enormous favor.

There are three points I would like to stress here.

– Write with detail

– Write with clarity

– Write for others

The people who will read your bug reports will not understand or see what you did to expose that bug. When you write in detail, you allow the rest of your team and the developers to save an enormous amount of time by not having to guess any part of your environment.

When you write in detail, it’s easy to write too much. It’s imperative you write only what is necessary. You don’t need to have a conversation inside your bug report.

When you write a bug report, it’s best to pretend the person you are writing it for is a person who has never used the app in their life. If you can create reproducible bug reports with this level of understanding, then you will make everyone happy.

Write clear test cases

Test cases are an important part of the software testing process. Testers on your team will be reliant on the information displayed to carry out their tasks.

The efficiency of your entire team depends on being able to write clear test cases. Much like writing clear bug reports, when you write clear test cases, this makes the work of the developers and other testers easier.

Don’t create long test cases. When you add more steps to a test case, you increase the probability of someone on your team failing to execute a task. Experience shows that the optimal length of a test case is between 3-8 steps.

Take part and communicate

Testing is a team effort. You’ll find keeping everyone in the loop from the beginning will save an enormous amount of time down the line.

When you expose testers to a greater amount of the project, they will feel much more comfortable and confident in what their goals should be. A tester is only as efficient as their team.

Your goal is to make sure everyone involved in the project has a solid understanding of the application. When everyone understands what the application entails, testers can effectively cover the test cases.

Communicate with the test lead or manager to allow testers to be involved in the decision-making meetings. Giving testers access to early knowledge will allow them to prepare early test environments. This will avoid any unforeseen issues, preventing any delays or risks while also being cost-effective.

Ask yourself questions

Testing is a process. You are given an app, and you must decide what should be tested, what the result should be, and apply a testing technique.

Ask yourself what question your tests are answering. Your testing techniques are a vault of answers. Once you understand what the question is, you just need to pick which answer makes the most sense.

When you create a process, you end up reaching your desired result faster. Filter the techniques that make little sense and apply the ones that do. If those don’t work then you can go back and try the less obvious techniques.

Be positive

A tester’s mindset can mean the difference between finding the most critical bug in the app and finding nothing.

If you test an app without an expectation to find any bugs, then you will not find any. No app is flawless and you are well aware of that.

There are an innumerable number of situations which can break an app. By telling yourself from the beginning you will uproot that elusive critical bug, you’ll end up finding other bugs in the process and ignite a spark to your colleagues.

When you test with a positive attitude, your teammates notice. When your teammates notice, they will follow you. Again, you are only as efficient as your team. When you excite your team to work harder, you improve your team’s software testing efficiency.

Don’t test

Contrary to popular belief, one of the most important steps to take to become an efficient software tester in a project is to not test at all at the start.

Instead, take a moment and play with the app. Figure out what the app’s goals are. When you understand what the goal of the app is, you’ll be able to understand the goal of each individual feature. When you understand the details intricate details of the app then you will be able to plan a very efficient and effective test case strategy.

When your goals as a tester align with the goals of the app, you will be able to deliver tremendous results.


About A/B Test

A/B testing defines a technique of comparing any two versions of any website page. Likely, each page to conclude which one actually accomplishes the services better. AB testing provides fundamentally a type of experiment where two or more variations of a website page. Both the pages are displayed to users on a random basis and statistical study utilizes to define which deviation executes the best to meet the goal.

About A/B Testing

It openly associates a deviation against an existing capability to run an AB test. It lets you ask concentrated about variations to your website. Then, it gathers statistical data as to the influence of that alteration. This type of testing takes the estimation out of your website optimization. It also allows data informed assessments that move business dialogues. It can easily evaluate these influence that variations have on your metrics. Even, you can make sure that entire change generates positive results.

How To Assess A/B Testing?

You can simply take a website page for an A/B test for proper screening and modifying purposes. It needs to generate a second version of the page and modification provides you a single headline or a thorough redesigning of the said page. The visitors will serve with the mechanism or variation, their involvement with both the experiences. These results provide observed and collected analytics through a statistical engine. You can then decide whether the varied experience had a positive or negative impact and there might be no effect on visitor behavior.

Why A/B TEST is Require?

It remains certain about the A/B testing permits individuals or teams. Even, the companies create cautious variations to their user experiences. It happens at the time of collecting statistical data on the results. This lets them build hypotheses, and also to study better in wide aspects and provides a specific element of their skills impact the user behavior. We can also say that they can verify as wrong – their estimation about the great experience. A certain aim can prove incorrect through this A/B test. Just answering to a one-off question or somehow settling a divergence, AB testing can utilize constant to frequent advance it with known experience. It also enhances a sole aim such as exchange rate over time. Also, testing a single change at a time supports them to identify which variations had an influence on their visitors’ actions, and which did not.

Appealing Changes

They can associate the results of numerous appealing changes from tests to prove the assessable perfection of the advanced experience over the old one. This technique of presenting variations to a user experience similar permits the practice to optimize for preferred results. It can also create essential steps in a promoting an effective campaign quite efficiently. The marketers can acquire which version of the website page attracts more clicks by this testing ad copy. Also, by testing the following landing website pages, they can study which arrangement adapts visitors to customers’ excellent. The entire spending on any marketing campaign can truly reduce if the fundamentals of each step involved work positively and possible to obtain new customers.

Last Concept

Finally, A/B testing can also use concept involving product developers and the designers determine the influence of new structures. Even, the variations serve as a user experience after both the pages are tested. On boarding a product, user involvement, modals, and in-product understandings can all enhance with the proper use of A/B testing. So long as the aims obviously present and you have a definite hypothesis on this.


Online Marketing Tips For Hotel and Restaurant

In today’s internet-savvy world, the convenience of internet marketing has replaced traditional marketing sources like newspaper, television, radio, pamphlets, banners, hoardings, etc.

Nowadays, every market and every industry is highly influenced by the internet. Even the food and hospitality industry has started utilizing the power of the internet as a key marketing tool.

If you are running a hotel, but not getting enough customers even when you are offering superior comfort, quality food, and best ambiance at a cheap price then be sure that your hotel and hospitality business needs an effective online marketing plan.

Digital marketing for restaurant and hotel should be the main marketing strategy for your business.

There is a huge possibility that your competitors are already active and using digital marketing strategies to promote their gourmet business.

Not only your competitors, but your potential customers are also active on various social media platforms. If you are not using the digital marketing services to attract your targeted customers, you are probably missing out on a huge opportunity of generating revenues.

One of the major benefits of using digital marketing for your restaurant and hotel business is that to build a positive reputation among the general public.

Participation in social media can avail you a big opportunity to connect and engage with more customers.

Facebook, Twitter, Instagram, YouTube, Google Plus, LinkedIn, etc. are some of the important social media platforms that can help you in generating more sales, loyal customers and brand identity.

The food industry is without a doubt one of the most competitive business. It has to face lots of challenges to make its business look unique to grab the attention of customers. For this, you need to have in-depth knowledge of the right marketing tools and their uses that can help your food and hospitality business look creative.

Some of the major advantages of digital marketing for the food industry are as follows:

Brand recognition and identity

Effective digital marketing can help you in maintaining the identity, reliability, and credibility of your brand that would engage and attract potential customers.

Increasing conversion rates

A properly executed digital marketing strategy can help in driving the desired traffic and generate new bookings and get positive customer reviews which in turn generate good revenues.

Customer feedback

A powerful online presence of your hotel and restaurant business will build strong followers of loyal customers and distribute positive feedback about your brand.

The main and most important point is to understand that digital marketing is not an optional task, especially for a hotel or restaurant business. Digital marketing not only offers an opportunity to expand and grow, but it also allows you to manage your business with detailed analysis of your customers.

Through digital marketing you can:

Identify the behaviour of your targeted audience

Fix goals and objectives of your business

Generate new leads

Increase walk-in customers

Manage your bookings and reservation

Get the real-time report of your campaign

Daydreamsoft is a leading Digital Marketing Agency in Surat. Our team of Digital Marketing Experts can help you in building brand reputation, loyal customers, table reservations, positive feedback and reviews for your food business.